Detail Page View Rate
Essential Amazon seller metric for growth
Detail page views / impressions from ads.
Data Source
Advertising (SP/SB) Reports
Update Frequency
Daily
Measurement Units
Percent
Available at: Ad Group, ASIN, Campaign, Keyword
Detail Page View Rate is measured in Percent and reported through Advertising (SP/SB) Reports. Data is typically updated daily.
Note:
Often called DPVR in ads context.
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Compare Detail Page View Rate with
Benchmarks in growth
Related KPIs
Number of unique visits to a product detail page.
Total page views to a product detail page.
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Whether SKU is eligible and % of orders via Subscribe & Save.
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