Detail Page View Rate
Essential Amazon seller metric for growth
Detail page views / impressions from ads.
Data Source
Advertising (SP/SB) Reports
Update Frequency
Daily
Measurement Units
Percent
Available at: Ad Group, ASIN, Campaign, Keyword
Detail Page View Rate is measured in Percent and reported through Advertising (SP/SB) Reports. Data is typically updated daily.
Note:
Often called DPVR in ads context.
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Compare Detail Page View Rate with
Related KPIs
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Share of orders from customers who haven't purchased from your brand in past 12 months.
Orders from repeat customers / total orders.
Percentage of items added to cart but not purchased.
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