New-to-Brand %

Essential Amazon seller metric for growth

What is New-to-Brand %?

Share of orders from customers who haven't purchased from your brand in past 12 months.

Data Source

Sponsored Brands / Sponsored Display / DSP

Update Frequency

Weekly

Measurement Units

Percent

Available at: Brand, Campaign

Where to Find New-to-Brand %

New-to-Brand % is measured in Percent and reported through Sponsored Brands / Sponsored Display / DSP. Data is typically updated weekly.

Note:

Available for SB/SD/DSP; not for SP.

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Related KPIs

Number of unique visits to a product detail page.

Total page views to a product detail page.

Ordered units divided by sessions.

Percentage of page views where your offer held the Buy Box.

Adds to cart divided by page views.

Detail page views / impressions from ads.

Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.