Repeat Purchase Rate

Essential Amazon seller metric for growth

What is Repeat Purchase Rate?

Orders from repeat customers / total orders.

Data Source

Brand Metrics / Internal

Update Frequency

Monthly

Measurement Units

Percent

Available at: ASIN, Brand

Where to Find Repeat Purchase Rate

Repeat Purchase Rate is measured in Percent and reported through Brand Metrics / Internal. Data is typically updated monthly.

Note:

Requires Brand Registry + Brand Metrics or internal CRM estimation.

Need This Data?

See if Nova can deliver Repeat Purchase Rate for your business.

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Compare Repeat Purchase Rate with

Ordered units divided by sessions.

Percentage of page views where your offer held the Buy Box.

Adds to cart divided by page views.

Detail page views / impressions from ads.

Share of orders from customers who haven't purchased from your brand in past 12 months.

Percentage of items added to cart but not purchased.

Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.