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51 KPIs

Growth KPIs

Monitor traffic, conversions, sales velocity, and search performance metrics to drive sustainable business growth on Amazon.

51

Total KPIs Available

7

Subcategories

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Expert Definitions

Traffic & Engagement

11 KPIs

Number of unique visits to a product detail page.

Total page views to a product detail page.

Unit Session Percentage (Conversion Rate)

Ordered units divided by sessions.

Buy Box % (BB Ownership)

Percentage of page views where your offer held the Buy Box.

Add-to-Cart Rate

Adds to cart divided by page views.

Detail Page View Rate

Detail page views / impressions from ads.

Subscribe & Save Enrollment

Whether SKU is eligible and % of orders via Subscribe & Save.

Share of orders from customers who haven't purchased from your brand in past 12 months.

Repeat Purchase Rate

Orders from repeat customers / total orders.

Customer Lifetime Value (CLV) (Est.)

Estimated gross profit generated by a customer over lifecycle.

Cart Abandonment Rate

Percentage of items added to cart but not purchased.

Search Performance

9 KPIs

Organic Rank (by keyword)

Position of your ASIN in organic search results.

Sponsored Rank (by keyword)

Position of your ad in sponsored placements for a keyword.

Share of Voice (SOV)

Share of total listings or ad impressions your brand owns for a SERP.

Search Query Volume

Index per Volume

Estimated search volume for a query.

Click Share (SQP)

Your share of total clicks for a search query.

Conversion Share (SQP)

Your share of total conversions for a search query.

Top of Search Impression Share

Percent of ad impressions at top of search.

Keyword Indexation Status

Whether ASIN is indexed for a given keyword.

Category (BSR) Rank

Best Sellers Rank in main and sub-category.

Sales Performance

15 KPIs

Total units ordered (including cancelled orders).

Net units sold (after cancellations and returns).

Total revenue from product sales.

Average Selling Price (ASP)

Product Sales / Units Sold.

Units Ordered Growth (YoY)

Year-over-year growth in units ordered.

Revenue Growth (YoY)

Year-over-year growth in product sales.

Units Ordered Growth (MoM)

Month-over-month growth in units ordered.

Revenue Growth (MoM)

Month-over-month growth in product sales.

Market Share (Category)

Your brand's share of total category sales.

Velocity (Units/Day)

Average units sold per day.

Revenue per Session

Product Sales / Sessions.

Number of orders placed.

Units per Order

Average units per order.

Current period sales vs. average period sales.

GMV (Gross Merchandise Value)

Total dollar value of all merchandise sold through your Amazon store before deductions for returns, fees, refunds, or discounts.

Subscription & Retention

8 KPIs

Subscribe & Save metrics tracking subscription counts, churn rates, retention, lifetime value, discount optimization, and revenue mix to maximize recurring revenue streams.

S&S Subscription Count

Total active Subscribe & Save subscriptions for your products.

Percentage of Subscribe & Save subscriptions cancelled per month.

S&S Retention Rate

Percentage of subscribers continuing after 3, 6, and 12 months.

S&S Lifetime Value (LTV)

Average total revenue generated per Subscribe & Save subscriber over their lifecycle.

Average discount percentage offered for Subscribe & Save orders.

Percentage of total product revenue from Subscribe & Save orders.

S&S First-Order to Subscription Rate

Percentage of first-time purchases that convert to Subscribe & Save subscriptions.

S&S Reactivation Rate

Percentage of cancelled Subscribe & Save subscriptions that are reactivated.

Social Commerce

3 KPIs

Amazon Posts social shopping metrics including impressions, engagement rates, and click-through rates to drive organic discovery through visual social content.

Amazon Posts Impressions

Total impressions of brand posts on Amazon's social shopping feed.

Amazon Posts Engagement Rate

Engagement actions (likes, clicks, saves) / Impressions * 100.

Amazon Posts Click-Through Rate

Clicks to product pages / Total impressions * 100.

Video & Live Commerce

3 KPIs

Amazon Live streaming views, conversion rates, and product video view rates to leverage video content for product demonstrations and real-time shopping experiences.

Amazon Live Views

Total views of Amazon Live shopping streams (concurrent viewers × session duration).

Amazon Live Conversion Rate

Purchases during or within 24 hours of live stream / Total viewers * 100.

Product Video View Rate

Percentage of product page sessions where video is viewed.

Global & Multi-Marketplace

2 KPIs

Cross-marketplace revenue distribution and multi-currency tracking for international expansion across Amazon's global marketplace network.

Cross-Marketplace Revenue %

Revenue distribution across Amazon marketplaces (US, UK, DE, JP, etc.).

Multi-Currency Revenue

Revenue by currency with FX conversion tracking for international selling.

Want to Track These KPIs?

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