Add-to-Cart from External
Essential Amazon seller metric for profitability
Number of add-to-cart events from external traffic sources.
Data Source
Amazon Attribution Dashboard
Update Frequency
Daily
Measurement Units
Events
Available at: Attribution Tag, Source, ASIN
Add-to-Cart from External is measured in Events and reported through Amazon Attribution Dashboard. Data is typically updated daily.
Note:
Mid-funnel metric; indicates external traffic quality and product interest.
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Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
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