Brand Lift - Consideration

Essential Amazon seller metric for profitability

What is Brand Lift - Consideration?

Measured increase in brand consideration from DSP campaigns.

Data Source

Amazon Brand Lift Studies

Update Frequency

Campaign

Measurement Units

Percent

Available at: Campaign, Brand

Where to Find Brand Lift - Consideration

Brand Lift - Consideration is measured in Percent and reported through Amazon Brand Lift Studies. Data is typically updated campaign.

Note:

Tracks middle-funnel impact; 'Would you consider this brand?'

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Related KPIs

Manufacturer's suggested retail price.

Current selling price on Amazon.

(List Price - Selling Price) / List Price * 100.

% change in demand / % change in price.

Your price vs. average competitor price.

Number of price changes in a period.

Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.