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Profitability
Display & Video Advertising
Brand Lift - Purchase Intent
Essential Amazon seller metric for profitability
What is Brand Lift - Purchase Intent?
Measured increase in purchase intent from DSP campaigns.
Data Source
Amazon Brand Lift Studies
Update Frequency
Campaign
Measurement Units
Percent
Available at: Campaign, Brand
Where to Find Brand Lift - Purchase Intent
Brand Lift - Purchase Intent is measured in Percent and reported through Amazon Brand Lift Studies. Data is typically updated campaign.
Note:
Lower-funnel metric; 'How likely are you to purchase?'
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Compare Brand Lift - Purchase Intent with
Benchmarks in profitability
Related KPIs
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List Price
Manufacturer's suggested retail price.
Profitability
Selling Price
Current selling price on Amazon.
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Discount %
(List Price - Selling Price) / List Price * 100.
Profitability
Price Elasticity
% change in demand / % change in price.
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Competitive Price Index
Your price vs. average competitor price.
Profitability
Price Change Frequency
Number of price changes in a period.
Interested in This Metric?
Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.