Brand Search Impression Share
Essential Amazon seller metric for profitability
Percentage of brand search term impressions captured by your ads.
Data Source
Search Term Reports + Brand Analytics
Update Frequency
Weekly
Measurement Units
Percent
Available at: Brand, Campaign
Brand Search Impression Share is measured in Percent and reported through Search Term Reports + Brand Analytics. Data is typically updated weekly.
Note:
Your brand impressions / Total available brand impressions * 100. Defend brand terms to prevent competitors. Target: 80%+ impression share.
- Expert consultation
- Custom data solutions
- Tailored analytics setup
- Data availability check
Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
Interested in This Metric?
Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.