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Profitability
Advertising ROI
Click-Through Rate (CTR)
Essential Amazon seller metric for profitability
What is Click-Through Rate (CTR)?
Clicks / Impressions * 100.
Data Source
Advertising Reports
Update Frequency
Daily
Measurement Units
Percent
Available at: Campaign, Keyword, ASIN
Where to Find Click-Through Rate (CTR)
Click-Through Rate (CTR) is measured in Percent and reported through Advertising Reports. Data is typically updated daily.
Note:
Ad relevance and appeal metric.
Need This Data?
See if Nova can deliver Click-Through Rate (CTR) for your business.
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Related KPIs
Profitability
List Price
Manufacturer's suggested retail price.
Profitability
Selling Price
Current selling price on Amazon.
Profitability
Discount %
(List Price - Selling Price) / List Price * 100.
Profitability
Price Elasticity
% change in demand / % change in price.
Profitability
Competitive Price Index
Your price vs. average competitor price.
Profitability
Price Change Frequency
Number of price changes in a period.
Interested in This Metric?
Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.