CM2 Percentage

Essential Amazon seller metric for profitability

What is CM2 Percentage?

Contribution Margin 2 as a percentage of revenue. Shows profitability after COGS and advertising.

Data Source

Nova Analytics (automated calculation)

Update Frequency

Daily

Measurement Units

Percent

Available at: Account, ASIN, Parent ASIN, SKU

Where to Find CM2 Percentage

CM2 Percentage is measured in Percent and reported through Nova Analytics (automated calculation). Data is typically updated daily.

Note:

CM2% = (Revenue - COGS - Ad Spend) / Revenue * 100. If CM2% is significantly lower than CM1%, your ad spend is compressing margins.

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Related KPIs

Manufacturer's suggested retail price.

Current selling price on Amazon.

(List Price - Selling Price) / List Price * 100.

% change in demand / % change in price.

Your price vs. average competitor price.

Number of price changes in a period.

Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.