Contribution Margin 2 (CM2)
Essential Amazon seller metric for profitability
CM1 minus total advertising spend. CM2 reveals true product profitability after both production and customer acquisition costs.
Data Source
Nova Analytics (automated calculation)
Update Frequency
Daily
Measurement Units
Currency
Available at: Account, ASIN, Parent ASIN, SKU
Contribution Margin 2 (CM2) is measured in Currency and reported through Nova Analytics (automated calculation). Data is typically updated daily.
Note:
CM2 = CM1 - Ad Spend. Products with positive CM1 but negative CM2 are advertising-dependent. Compare CM2 across SKUs to find organic winners.
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Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
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