Conversion Rate (CVR)
Essential Amazon seller metric for profitability
Attributed Orders / Clicks * 100.
Data Source
Advertising Reports
Update Frequency
Daily
Measurement Units
Percent
Available at: Campaign, Keyword, ASIN
Conversion Rate (CVR) is measured in Percent and reported through Advertising Reports. Data is typically updated daily.
Note:
Ad-to-purchase conversion rate. Conversion swings need a control period, which is what Nova's A/B test tracking preserves.
- Expert consultation
- Custom data solutions
- Tailored analytics setup
- Data availability check
Compare Conversion Rate (CVR) with
Benchmarks in profitability
Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
Interested in This Metric?
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