Coupon Performance Fee
Essential Amazon seller metric for profitability
Amazon charges $0.60 per coupon redeemed by customers, in addition to the discount amount you offer.
Data Source
Coupons Dashboard / Settlement Reports
Update Frequency
Per Redemption
Measurement Units
Currency
Available at: ASIN, Coupon
Coupon Performance Fee is measured in Currency and reported through Coupons Dashboard / Settlement Reports. Data is typically updated per redemption.
Note:
$0.60 per redemption is charged on top of the coupon discount. Track total coupon cost = (Discount Amount + $0.60) × Redemptions. High-redemption coupons can significantly impact margins.
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Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
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