Cross-Device Reach
Essential Amazon seller metric for profitability
Unique users reached across multiple devices (desktop, mobile, tablet, CTV).
Data Source
Amazon DSP Cross-Device Reports
Update Frequency
Daily
Measurement Units
Users
Available at: Campaign, Audience
Cross-Device Reach is measured in Users and reported through Amazon DSP Cross-Device Reports. Data is typically updated daily.
Note:
Amazon's device graph enables cross-device tracking without cookies.
- Expert consultation
- Custom data solutions
- Tailored analytics setup
- Data availability check
Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
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