Discounts (Variable Cost)
Essential Amazon seller metric for profitability
Total discount amount given to customers through promotions, coupons, deals, and Subscribe & Save, tracked as a variable cost line item.
Data Source
Nova Analytics (Settlement Reports)
Update Frequency
Daily
Measurement Units
Currency
Available at: Account, ASIN, Parent ASIN
Discounts (Variable Cost) is measured in Currency and reported through Nova Analytics (Settlement Reports). Data is typically updated daily.
Note:
Includes all discount types: coupons, Lightning Deals, price promotions, S&S discounts. Track discounts per unit to understand true margin impact. Rising discount-per-unit trends signal pricing pressure.
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Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
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