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Profitability
Display & Video Advertising
DSP Unique Reach
Essential Amazon seller metric for profitability
What is DSP Unique Reach?
Unduplicated count of unique users reached by DSP campaigns.
Data Source
Amazon DSP Reach Reports
Update Frequency
Daily
Measurement Units
Users
Available at: Campaign, Line Item
Where to Find DSP Unique Reach
DSP Unique Reach is measured in Users and reported through Amazon DSP Reach Reports. Data is typically updated daily.
Note:
De-duplicated across devices and ad placements.
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Related KPIs
Profitability
List Price
Manufacturer's suggested retail price.
Profitability
Selling Price
Current selling price on Amazon.
Profitability
Discount %
(List Price - Selling Price) / List Price * 100.
Profitability
Price Elasticity
% change in demand / % change in price.
Profitability
Competitive Price Index
Your price vs. average competitor price.
Profitability
Price Change Frequency
Number of price changes in a period.
Interested in This Metric?
Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.