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Profitability
Attribution & External Traffic

External Traffic Sessions

Essential Amazon seller metric for profitability

What is External Traffic Sessions?

Sessions driven to Amazon from non-Amazon sources (Google, Facebook, email, etc.).

Data Source

Amazon Attribution Dashboard

Update Frequency

Daily

Measurement Units

Sessions

Available at: Attribution Tag, Source

Where to Find External Traffic Sessions

External Traffic Sessions is measured in Sessions and reported through Amazon Attribution Dashboard. Data is typically updated daily.

Note:

Tracked via Amazon Attribution tags; requires tag implementation on external channels.

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