Frequency
Essential Amazon seller metric for profitability
Average number of ad exposures per unique user.
Data Source
Amazon DSP Reach Reports
Update Frequency
Daily
Measurement Units
Exposures/User
Available at: Campaign, Line Item
Frequency is measured in Exposures/User and reported through Amazon DSP Reach Reports. Data is typically updated daily.
Note:
Calculated as Total Impressions / Unique Reach. Optimal range: 3-7 for awareness, 5-10 for consideration.
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Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
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