Impression Share

Essential Amazon seller metric for profitability

What is Impression Share?

Your impressions / Total available impressions.

Data Source

Search Term Reports (estimated)

Update Frequency

Weekly

Measurement Units

Percent

Available at: Campaign, Keyword

Where to Find Impression Share

Impression Share is measured in Percent and reported through Search Term Reports (estimated). Data is typically updated weekly.

Note:

Share of voice in paid search.

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Related KPIs

Manufacturer's suggested retail price.

Current selling price on Amazon.

(List Price - Selling Price) / List Price * 100.

% change in demand / % change in price.

Your price vs. average competitor price.

Number of price changes in a period.

Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.