Impression Share
Essential Amazon seller metric for profitability
Your impressions / Total available impressions.
Data Source
Search Term Reports (estimated)
Update Frequency
Weekly
Measurement Units
Percent
Available at: Campaign, Keyword
Impression Share is measured in Percent and reported through Search Term Reports (estimated). Data is typically updated weekly.
Note:
Share of voice in paid search. Impression share is most useful next to campaign and keyword spend.
- Expert consultation
- Custom data solutions
- Tailored analytics setup
- Data availability check
Compare Impression Share with
Benchmarks in profitability
Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
Interested in This Metric?
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