New-to-Brand Customer Count
Essential Amazon seller metric for profitability
Absolute number of new-to-brand customers acquired (not percentage).
Data Source
Sponsored Brands / Sponsored Display / DSP
Update Frequency
Weekly
Measurement Units
Customers
Available at: Campaign, Brand
New-to-Brand Customer Count is measured in Customers and reported through Sponsored Brands / Sponsored Display / DSP. Data is typically updated weekly.
Note:
Total unique customers who purchased for first time in 12 months. Use for customer acquisition tracking and LTV analysis.
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Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
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