Non-Amazon Ad Revenue
Essential Amazon seller metric for profitability
Revenue attributed to external advertising (Google Ads, Meta Ads, TikTok, etc.).
Data Source
Amazon Attribution Dashboard
Update Frequency
Daily
Measurement Units
Currency
Available at: Attribution Tag, Source
Non-Amazon Ad Revenue is measured in Currency and reported through Amazon Attribution Dashboard. Data is typically updated daily.
Note:
14-day attribution window; tracks purchases driven by external ads.
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Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
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