PPC Units
Essential Amazon seller metric for profitability
Total units sold that are directly attributed to pay-per-click advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
Data Source
Nova Analytics (Advertising + Business Reports)
Update Frequency
Daily
Measurement Units
Units
Available at: Account, ASIN, Parent ASIN
PPC Units is measured in Units and reported through Nova Analytics (Advertising + Business Reports). Data is typically updated daily.
Note:
PPC Units = Units attributed to ad clicks within the attribution window. Compare with Organic Units to understand ad dependency per product.
- Expert consultation
- Custom data solutions
- Tailored analytics setup
- Data availability check
Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
Interested in This Metric?
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