PPC Units Percentage
Essential Amazon seller metric for profitability
Share of total units sold that came from PPC advertising. Indicates how dependent a product is on paid traffic.
Data Source
Nova Analytics (calculated)
Update Frequency
Daily
Measurement Units
Percent
Available at: Account, ASIN, Parent ASIN
PPC Units Percentage is measured in Percent and reported through Nova Analytics (calculated). Data is typically updated daily.
Note:
PPC Units % = PPC Units / Total Units * 100. Benchmark: 20-40% is healthy. Above 60% signals ad dependency. Below 15% may indicate room to scale ads.
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Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
Interested in This Metric?
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