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Profitability
Costs & Margins
Refund Rate
Essential Amazon seller metric for profitability
What is Refund Rate?
Refunded orders / Total orders * 100.
Data Source
Returns Reports
Update Frequency
Weekly
Measurement Units
Percent
Available at: ASIN, SKU
Where to Find Refund Rate
Refund Rate is measured in Percent and reported through Returns Reports. Data is typically updated weekly.
Note:
Includes full and partial refunds.
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See if Nova can deliver Refund Rate for your business.
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Related KPIs
Profitability
List Price
Manufacturer's suggested retail price.
Profitability
Selling Price
Current selling price on Amazon.
Profitability
Discount %
(List Price - Selling Price) / List Price * 100.
Profitability
Price Elasticity
% change in demand / % change in price.
Profitability
Competitive Price Index
Your price vs. average competitor price.
Profitability
Price Change Frequency
Number of price changes in a period.
Interested in This Metric?
Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.