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Profitability
Costs & Margins
Return Rate
Essential Amazon seller metric for profitability
What is Return Rate?
Units returned / Units sold * 100.
Data Source
Returns Reports
Update Frequency
Weekly
Measurement Units
Percent
Available at: ASIN, SKU
Where to Find Return Rate
Return Rate is measured in Percent and reported through Returns Reports. Data is typically updated weekly.
Note:
Impacts net units and profitability.
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Related KPIs
Profitability
List Price
Manufacturer's suggested retail price.
Profitability
Selling Price
Current selling price on Amazon.
Profitability
Discount %
(List Price - Selling Price) / List Price * 100.
Profitability
Price Elasticity
% change in demand / % change in price.
Profitability
Competitive Price Index
Your price vs. average competitor price.
Profitability
Price Change Frequency
Number of price changes in a period.
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