SD Remarketing Performance
Essential Amazon seller metric for profitability
Conversion rate of Sponsored Display remarketing audiences (product viewers, cart abandoners).
Data Source
Sponsored Display Reports
Update Frequency
Daily
Measurement Units
Percent
Available at: Campaign, Audience
SD Remarketing Performance is measured in Percent and reported through Sponsored Display Reports. Data is typically updated daily.
Note:
Remarketing CVR typically 2-5x higher than prospecting. Views remarketing: 3-8%, Purchases remarketing: 1-4%.
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Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
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