SD View-Through Conversions
Essential Amazon seller metric for profitability
Conversions attributed to ad views without clicks (1-day view-through attribution).
Data Source
Sponsored Display Reports
Update Frequency
Daily
Measurement Units
Conversions
Available at: Campaign, Ad Group
SD View-Through Conversions is measured in Conversions and reported through Sponsored Display Reports. Data is typically updated daily.
Note:
Measures brand awareness impact. SD offers both click attribution (14-day) and view-through (1-day). View-through typically 15-30% of total conversions.
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Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
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