Video Completion Rate (VCR)
Essential Amazon seller metric for profitability
Video ads watched to 100% completion / Total video ad starts * 100.
Data Source
Amazon DSP Video Reports
Update Frequency
Daily
Measurement Units
Percent
Available at: Campaign, Line Item, Creative
Video Completion Rate (VCR) is measured in Percent and reported through Amazon DSP Video Reports. Data is typically updated daily.
Note:
Strong VCR is 60%+; indicates creative quality and audience relevance.
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Related KPIs
Manufacturer's suggested retail price.
Current selling price on Amazon.
(List Price - Selling Price) / List Price * 100.
% change in demand / % change in price.
Your price vs. average competitor price.
Number of price changes in a period.
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