Viewability Rate

Essential Amazon seller metric for profitability

What is Viewability Rate?

Viewable Impressions / Total Impressions * 100.

Data Source

Amazon DSP Reports

Update Frequency

Daily

Measurement Units

Percent

Available at: Campaign, Line Item, Creative

Where to Find Viewability Rate

Viewability Rate is measured in Percent and reported through Amazon DSP Reports. Data is typically updated daily.

Note:

Industry benchmark: 50-70% for display, 60-80% for video.

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Related KPIs

Manufacturer's suggested retail price.

Current selling price on Amazon.

(List Price - Selling Price) / List Price * 100.

% change in demand / % change in price.

Your price vs. average competitor price.

Number of price changes in a period.

Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.