How Ledge Loungers replaced its Amazon reporting stack
Aaron Snow · Ledge Loungers
Read the case studyNova MCP for AI assistants
Give your AI assistant every Amazon number
Join the agentic commerce revolution
Connect your Amazon data to your favorite AI assistant
Josh Grillo, Founder of Sell Through, on the Nova MCP
Accurate Amazon data for every team
Sales and profit58 data points
Sales & Volume
Avg. Order Value
The average value of an order. This is calculated as total sales divided by orders.
- Field key
averageOrderValue- Value type
- Currency
Avg. Price
The average price of a unit sold. This is calculated as total sales divided by units
- Field key
itemValue- Value type
- Currency
Buy Box %
The percentage of units where your offer won the Buy Box, weighted by units sold
- Field key
buyBoxPercentage- Value type
- Percentage
Conv. %
The percentage of sessions that result in at least one unit being ordered.
- Field key
conversionRate- Value type
- Percentage
Giftwrap Sales
The amount customers paid for gift wrapping.
- Field key
giftwrapSales- Value type
- Currency
Net Sales
the revenue you keep from sales after subtracting promotions, VAT, refunds, and chargebacks.
- Field key
netSales- Value type
- Currency
Net Sales / Unit
net sales divided by units sold
- Field key
netSalesPerUnit- Value type
- Currency
Net Units
products the customer actually kept - Units minus Refunded Units.
- Field key
netUnits- Value type
- Number
Orders
The number of different products included in customer orders, regardless of how many units of each product were bought.
- Field key
orders- Value type
- Number
Other Sales
Revenue that does not come from the product itself, such as shipping and gift wrap.
- Field key
otherSales- Value type
- Currency
Page Views
The total number of times your product detail pages were viewed by customers (B2C traffic).
- Field key
pageViewsB2c- Value type
- Number
Sales
The revenue from product sales only - calculated as item price multiplied by units ordered. Excludes shipping and gift wrap revenue, which are tracked separately as Other Sales.
- Field key
sales- Value type
- Currency
Sales penetration from Save & Subscribe
percentage of total sales from Subscribe & Save
- Field key
salesPenetration- Value type
- Percentage
Sessions
The number of unique visits to your product detail pages or store within a selected time period.
- Field key
sessions- Value type
- Number
Shipping Sales
The amount customers paid for shipping on their orders.
- Field key
shippingSales- Value type
- Currency
Total Sales
total revenue including product sales, shipping and giftwrap
- Field key
totalSales- Value type
- Currency
Units
total number of units sold
- Field key
units- Value type
- Number
Weight
ventilation ratio used for cost allocation across child ASINs
- Field key
weight- Value type
- Percentage
Vine Units
The number of units given away through the Amazon Vine programme. Derived from the same orders as Units, so it is always a subset of them.
- Field key
vineUnits- Value type
- Number
First Sale Date
the date of the product's first sale (the earliest day it had sold units or product sales); null if it has never sold. Use it to date a launch or measure a product's age.
- Field key
firstSaleDate- Value type
- Date
Profitability
Advertising Cost %
percentage of net sales spent on advertising costs
- Field key
marketingCostMargin- Value type
- Percentage
Amazon Fees %
percentage of net sales spent on total Amazon fees
- Field key
totalAmazonFeesMargin- Value type
- Percentage
COGS %
percentage of net sales spent on COGS
- Field key
cogsMargin- Value type
- Percentage
Coupon Performance Fee %
percentage of net sales spent on coupon performance fees
- Field key
couponPerformanceFeeMargin- Value type
- Percentage
Deal Participation Fee %
percentage of net sales spent on deal participation fees
- Field key
dealParticipationFeeMargin- Value type
- Percentage
FBA Disposal Fee %
percentage of net sales spent on disposal fees
- Field key
fbaDisposalFeeMargin- Value type
- Percentage
FBA Fulfillment Fees %
percentage of net sales spent on FBA fulfillment fees
- Field key
fbaFulfillmentFeeMargin- Value type
- Percentage
FBA Inbound Transportation Fee %
percentage of net sales spent on inbound transportation
- Field key
fbaInboundTransportationFeeMargin- Value type
- Percentage
FBA Long-term Storage Fee %
percentage of net sales spent on long-term storage fees
- Field key
fbaLongTermStorageFeeMargin- Value type
- Percentage
FBA Removal Fee %
percentage of net sales spent on removal fees
- Field key
fbaRemovalFeeMargin- Value type
- Percentage
FBA Storage Fees %
percentage of net sales spent on FBA storage fees
- Field key
fbaStorageFeeMargin- Value type
- Percentage
Gross Margin
also referred to as Gross Margin %, it shows the percentage of net sales remaining after subtracting cost of goods sold (COGS). It is calculated as (net sales - COGS) / net sales
- Field key
grossProfitMargin- Value type
- Percentage
Gross Profit
also referred to as Gross Margin, it is the revenue remaining after subtracting cost of goods sold (COGS) from net sales. It is calculated as net (sales - COGS).
- Field key
grossProfit- Value type
- Currency
Gross Profit / Unit
gross profit divided by units sold
- Field key
grossProfitPerUnit- Value type
- Currency
Margin before Ads
the percentage of net sales remaining after subtracting cost of goods sold (COGS) and Amazon fees.
- Field key
contributionMargin2Margin- Value type
- Percentage
Net Margin
the percentage of net sales remaining after subtracting all costs.
- Field key
netProfitMargin- Value type
- Percentage
Net Profit
the revenue remaining after subtracting all costs from net sales
- Field key
netProfit- Value type
- Currency
Net Profit / Unit
net profit divided by units sold
- Field key
netProfitPerUnit- Value type
- Currency
Net Sales %
percentage of sales you keep after subtracting promotions, VAT, refunds, and chargebacks. It is calculated as (net sales / sales).
- Field key
netSalesMargin- Value type
- Percentage
Profit before Ads
the revenue remaining after subtracting cost of goods sold (COGS) and Amazon fees from net sales.
- Field key
contributionMargin2- Value type
- Currency
Profit before Ads / Unit
profit before ads divided by units sold
- Field key
contributionMargin2PerUnit- Value type
- Currency
Referral Fees %
percentage of net sales spent on referral fees
- Field key
commissionFeeMargin- Value type
- Percentage
COGS: Liquidations
the inventory cost of units Amazon sold to a liquidator, charged where that cost had not already been expensed - netted against your non-sellable customer returns.
- Field key
liquidationCostOfGoods- Value type
- Currency
COGS: Disposals
the inventory cost of units destroyed by Amazon at your request, charged only where that cost had not already been expensed - destructions are netted against your non-sellable customer returns (whose cost stayed expensed at the sale), so nothing is counted twice.
- Field key
disposalCostOfGoods- Value type
- Currency
Contribution margin
Net sales minus variable costs: what your sales leave before the costs of carrying and advertising the product.
- Field key
contributionMargin- Value type
- Currency
Contribution margin %
Contribution margin as a share of net sales.
- Field key
contributionMarginMargin- Value type
- Percentage
Product profit
Net profit before the account costs: contribution margin minus product costs, one-offs and advertising.
- Field key
productProfit- Value type
- Currency
Product profit %
Product profit as a share of net.
- Field key
productProfitMargin- Value type
- Percentage
Other
Advertising Cost
the total amount spent on Amazon advertising, including Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.
- Field key
marketingCost- Value type
- Currency
FBM fulfillment cost
the cost incurred by the merchant to store, pick, pack, and deliver the product directly to the customer.
- Field key
fbmCost- Value type
- Currency
Order Items
the total number of order items (each distinct product in an order counts as one)
- Field key
orderItems- Value type
- Number
Order cancellation charge
fee charged when an order is cancelled
- Field key
orderCancellationCharge- Value type
- Currency
PPC Spend / Unit
total advertising costs divided by units sold
- Field key
marketingCostPerUnit- Value type
- Currency
SERRAC seller reward
seller reward credits from the SERRAC program
- Field key
serracSellerReward- Value type
- Currency
ScaleInsights SP Cost
sponsored products cost allocated from ScaleInsights
- Field key
allocatedScaleinsightsSpCost- Value type
- Currency
Shipping HB
shipping handling fee for preparing/processing shipment
- Field key
shippingHb- Value type
- Currency
Shipping Price
total shipping price charged to customers
- Field key
shippingPrice- Value type
- Currency
Shipping label purchase return
fee when a return shipping label is purchased
- Field key
shippingLabelPurchaseReturn- Value type
- Currency
763 documented metrics, fields and cost inputs
Built for businesses like yours
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How Sell Through runs client analysis inside Claude
Josh Grillo · Founder, Sell Through
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Jake Zaratsian · Amazon advertising consultant, Zaratsian
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Stephen Harris · Sitruna
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Read the case studyYour AI assistants, plugged into every Amazon data source
Data sources
Amazon SP-APIOrders, fees, settlements, inventory
Amazon Advertising APICampaigns, keywords, search terms
Vendor Central (1P)1P sales, POs, catalog
Proprietary DataEnrichCOGS, custom tags, FBM costs, warehouse stock, history
E-commerce channelsSoon
Nova MCP700+ live data points
AI assistants
ClaudeDesktop, Code, webChatGPTConnectors & custom GPTsGeminiMCP-capable clientsCopilot StudioMicrosoft Copilot700+ metrics. Real-time sales. 23 Amazon marketplaces.
How to choose the right MCP - 8 criteria to decide
| Dimension | Nova MCP | Typical Amazon MCP connector | Edge |
|---|---|---|---|
| 01Data accuracy | 99.9% guaranteed. 370 Amazon transaction lines reconciled into 154 P&L lines | Clean API copies. Fee reconciliation depth rarely documented | Nova |
| 02Data freshness | Orders and units reach Nova within seconds of the sale, with sales estimated until Amazon confirms the exact amounts. Ad spend refreshes every two hours, search term data three times a day, Amazon finance transactions hourly, and the remaining reports daily. | Usually once a day, so answers run on yesterday's numbers | Nova |
| 03Data coverage | SP-API, Ads, Search Query Performance, search terms, inventory, listing health, BSR, plus Vendor Central (1P) | Broad API coverage, served as tables rather than decisions | Nova |
| 04Token consumption | Structured tables and pre-aggregated answers. No raw dumps | Raw tables, so the model burns tokens filtering and aggregating | Nova |
| 05SKU cost allocation | Profit to the cent per SKU, attributed unit by unit | Sales and fees per SKU, no true landed cost | Nova |
| 06Smart data enrichment | COGS per SKU, FBM cost, 24 months of backfilled history, your own tags | Only what Amazon publishes. Your costs live elsewhere | Nova |
| 07Speed of answers | One question, one low-token call against a structured table | Several round trips per question | Nova |
| 08Marketplace coverage | 23 marketplaces, currency-normalized across accounts and regions | Marketplace count and currency normalization rarely documented | Nova |
01Data accuracyNova
Nova MCP
99.9% guaranteed. 370 Amazon transaction lines reconciled into 154 P&L lines
Typical Amazon MCP connector: Clean API copies. Fee reconciliation depth rarely documented
02Data freshnessNova
Nova MCP
Orders and units reach Nova within seconds of the sale, with sales estimated until Amazon confirms the exact amounts. Ad spend refreshes every two hours, search term data three times a day, Amazon finance transactions hourly, and the remaining reports daily.
Typical Amazon MCP connector: Usually once a day, so answers run on yesterday's numbers
03Data coverageNova
Nova MCP
SP-API, Ads, Search Query Performance, search terms, inventory, listing health, BSR, plus Vendor Central (1P)
Typical Amazon MCP connector: Broad API coverage, served as tables rather than decisions
04Token consumptionNova
Nova MCP
Structured tables and pre-aggregated answers. No raw dumps
Typical Amazon MCP connector: Raw tables, so the model burns tokens filtering and aggregating
05SKU cost allocationNova
Nova MCP
Profit to the cent per SKU, attributed unit by unit
Typical Amazon MCP connector: Sales and fees per SKU, no true landed cost
06Smart data enrichmentNova
Nova MCP
COGS per SKU, FBM cost, 24 months of backfilled history, your own tags
Typical Amazon MCP connector: Only what Amazon publishes. Your costs live elsewhere
07Speed of answersNova
Nova MCP
One question, one low-token call against a structured table
Typical Amazon MCP connector: Several round trips per question
08Marketplace coverageNova
Nova MCP
23 marketplaces, currency-normalized across accounts and regions
Typical Amazon MCP connector: Marketplace count and currency normalization rarely documented
Setup, in one minute
How to connect Nova to Claude.
Four steps for Claude below. The same Nova data is available to Claude, ChatGPT, Gemini and Copilot Studio; setup varies by client.
- 01
Open Claude, go to Settings then Connectors
In Claude, open your profile, then Settings, then the Connectors tab. Works on the desktop app and on claude.ai.
- 02
Click Add custom connector
In the Connectors panel, click Add, then Add custom connector. If you do not see the option, check that you are on a Claude paid plan.
- 03
Fill in the connector details
Name
NovaRemote MCP server URL
https://mcp.novadata.io/api/mcpNo authentication is required in the current beta. Click Add, then Save.
- 04
Toggle Nova on and start asking questions
Toggle Nova on, open a new conversation, and ask about your live Amazon business.
Full Connect to Claude guide
Screenshots, troubleshooting and example prompts.
Connected already? Start with the 32 prompts in the library. Use them in Claude, ChatGPT, Gemini and Copilot Studio with Nova connected.
Frequently asked questions
How many Amazon data points does the Nova MCP serve?
The Nova MCP serves 700+ data points across sales, profitability (including contribution margin), fees with their charged, reversed and corrected split, Amazon DSP cost, PPC across Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display, customer search terms, search query performance (SQP), Best Seller Rank, refunds, Subscribe & Save, FBA stock health, listing health and your own cost inputs. Vendor Central accounts add their own P&L, Amazon's shelf, purchase orders and stock at Amazon. All refreshed continuously from SP-API and the Ads API.
Which AI assistants can connect to Nova?
MCP-capable clients include Claude, ChatGPT, Gemini and Copilot Studio. Add Nova using your client's connector settings. Microsoft Copilot uses MCP through Copilot Studio; connection availability depends on your organization's configuration.
Why does token consumption matter with an Amazon MCP?
Connectors that hand the model raw tables force it to filter and aggregate thousands of rows itself, which burns tokens and slows the answer down. Nova returns structured, pre-aggregated tables, so one question is usually one low-token call.
Which categories are covered?
Sales and orders, profitability, PPC and advertising, customer search terms, search query performance, Best Seller Rank, buy box, inventory, fees and reimbursements, refunds, subscribe and save, listing health, and your own cost inputs (COGS, freight, 3PL, and more). The P&L Costs filter is available too, so an assistant can read profit without one-off costs or on variable costs only.
Is the data library free to browse?
Yes, browse and search the full library freely. Connecting your assistant to live data requires a Nova account (14-day free trial, no card).
How often is the data refreshed?
Orders and units reach Nova within seconds of the sale, with sales estimated until Amazon confirms the exact amounts. Ad spend refreshes every two hours, search term data three times a day, Amazon finance transactions hourly, and the remaining reports daily. The app and Claude connector read the same data.