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Intentwise alternative: profit first, ads included

Ad spend and unit economics in one P&L, self-serve, from $29 a month.

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Nova Amazon seller cockpit showing portfolio KPIs, marketplace filters and per-SKU profit, used as an Intentwise alternative

The best Amazon MCP on the market

Connect your Amazon data to Claude, ChatGPT or Gemini and build anything you need to grow. Reconciled profit, ads, inventory and listing health, answered in one call.
Toggling the Nova connector on inside Claude.
  1. 01

    The most accurate dataset on the market

    Profit analytics to the cent, at SKU level, across all your marketplaces.

  2. 02

    Refreshed in near real time

    That is the edge. Nova answers on today's numbers, not last week's export.

  3. 03

    Lowest token consumption per request

    Pre-computed metrics and structured tables keep every call frugal, so your Claude bill stays low.

  4. 04

    Available across all AI assistants

    Claude, ChatGPT, Gemini and any MCP-ready assistant. No limit to what you can ask.

Loved by Amazon sellers worldwide

Verified 5-star reviews on Trustpilot and Reddit.

The P&L view captures everything Amazon-related

The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.

Yano profile

Yano

🇺🇸
Read on Reddit

Just go for it. You won't regret it

The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.

Josh Grillo profile

Josh Grillo

🇺🇸
Read on Trustpilot

Exactly the kind of tool e-commerce needed

Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.

Steve H profile

Steve H

🇬🇧
Read on Trustpilot

A great team to work with

We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.

Jessica Christensen profile

Jessica Christensen

🇺🇸
Read on Trustpilot

Nova is great

Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.

Alexandr Kachurovskyi profile

Alexandr Kachurovskyi

🇩🇪
Read on Trustpilot

Replaced hours of reporting with one dashboard

I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.

Jake Zaratsian profile

Jake Zaratsian

🇺🇸
Read on Trustpilot

Top notch customer support

The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.

Angelo Raymundo profile

Angelo Raymundo

🇵🇭
Read on Trustpilot

A dependable solution for Amazon sellers

We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.

Ashish Chaudhary

🇮🇳
Read on Trustpilot

A robust instrument with competitive pricing

After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.

Pavel Zadorozhnyi

🇪🇸
Read on Trustpilot

Highly recommended

Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.

Nimrod

🇺🇸
Read on Trustpilot

Intentwise vs Nova at a glance

Every row is checked against Intentwise's own public pages. Parity where it exists, and the rows where Intentwise is the better choice are marked as such.

Nova leads 7 rows2 at parityIntentwise leads 3
CapabilityIntentwise
MCP for AI assistantsTieNova MCP exposes the full model: P&L to the cent, PPC campaigns and keywords, SQP, listing health, BSR and inventory, pre-computed so Claude, ChatGPT or Gemini answer in one low-token callAI Gateway (MCP) documented as part of the Foundation product, sold with the platform
Data refreshNovaHourly refresh across P&L, PPC and inventoryRefresh cadence not documented publicly
Interface and daily UXNovaOne cockpit: portfolio KPIs, SKU table, filters and the P&L in a single viewSeparate Foundation, Intelligence and Optimize products
Support and feature requestsNovaDirect access to the team, a public roadmap sellers vote on, features shipped weeklyEnterprise SLA and analytics services offered, no public roadmap documented
Published entry priceNovaFrom $29/mo, 14-day trial, no card, extra Seller Central accounts $29 eachCustom quote, demo required, no public pricing page
Profit depthNovaUnit-level P&L, 40+ fee types, refunds, removals and liquidations as their own linesProfitability views documented at product level within Intelligence
Self-serve signupNovaSign up, connect Amazon and see your P&L the same dayDemo and sales conversation required
Listing health monitoringNovaListing Health Scanner flags buy box loss, suppressions and content gaps per ASINNot documented publicly
Warehouse and BI exportsTieScheduled exports to Sheets, Excel, BigQuery and SnowflakeData Store and Data Pipelines built for warehouse delivery
Amazon DSP and AMCIntentwiseNot offeredDedicated DSP product and Amazon Marketing Cloud analysis
Campaign bid managementIntentwiseReporting only, no biddingOptimize handles rules and bid automation
Retail media beyond AmazonIntentwiseAmazon only, 21 marketplacesWalmart, Criteo, Instacart, TikTok and Target Roundel

Run Nova next to Intentwise for 14 days

Connect your Amazon accounts, import your COGS and compare both tools on your own numbers. No credit card, cancel any time.

Try for Free

What you get in Nova

One data model behind the P&L, advertising, inventory and listing health, across all 21 Amazon marketplaces.

Nova Listing Health Scanner showing suppressed listings and Buy Box issues
Nova PPC view grouping campaigns and keywords with spend, ACOS, ROAS and conversion rate
Nova Amazon P&L with unit-level profit, 40+ fee types and reconciled settlement data
Nova Best Sellers Rank modal showing rank per marketplace and a 90 day BSR trend chart

Run Nova next to Intentwise in under an hour

Run both tools in parallel during the trial. Nothing to uninstall, nothing to break.

1

Connect Amazon

OAuth into Seller Central and Amazon Ads. About 5 minutes per account, read-only access, nothing changes on Amazon's side.

2

Import your COGS

Upload your cost of goods as a CSV, once. Nova applies it across 24 months of backfilled history, period by period.

3

Run both for 14 days

Keep Intentwise running while Nova backfills 24 months of history. Compare the numbers against a real settlement statement before you decide anything.

Who typically moves to Nova

Not every seller needs to switch. These are the operating profiles where Nova pays for itself fast.

Multi-brand sellers

Brand managers running a portfolio

  • Breakdowns by brand, category or lifecycle
  • Per-brand P&L roll-ups
  • Unit-level margin on every SKU
See brand setup

Multi-account operators

Agencies and aggregators

  • Up to 330+ Seller Central accounts unified
  • Per-client P&L views and exports
  • Role-based access and governance
See agency setup

Operations-heavy sellers

Established FBA and FBM brands

  • Reconciliation against settlement statements
  • Ad spend and profit in one place
  • Listing health monitored across the catalog
See seller plans

What is Intentwise?

Intentwise is a commerce intelligence platform for brands and agencies, built around advertising. Its Optimize product covers Amazon DSP, Walmart, Criteo, Instacart, TikTok and Target Roundel, Intelligence covers Amazon Marketing Cloud and Product 360, and Foundation provides a data store, data pipelines and an AI gateway. Pricing is quoted through sales.

Stay on Intentwise if

  • Amazon DSP and AMC analysis is the core of your work
  • You advertise across Walmart, Criteo, Instacart or TikTok
  • You need bid and campaign automation, not just reporting
  • An enterprise data pipeline contract is already in place

Switch to Nova if

  • Profit per unit is the number you are missing
  • You want a published price and a self-serve trial
  • You want ad spend inside the P&L rather than beside it
  • You want your Amazon data queryable from Claude, ChatGPT or Gemini

Simple, transparent pricing

Start free. Scale when you're ready.

14-day free trial • No credit card required • Cancel anytime

Sellers & Brand Owners

Full analytics. All marketplaces.

Starting at$29/month
Start 14-day free trial
  • Profit & loss analytics
  • PPC Analytics
  • Custom breakdowns
  • Buy Box %
  • BSR Tracker
  • Returns Analytics
  • Consolidated Data Exports
  • Priority support
Enterprise & Agency

Unlimited accounts. Dedicated support.

Custom
  • Unlimited orders
  • Unlimited accounts
  • Unlimited team seats
  • Advanced User Management System
  • Client-first view
  • Dedicated account manager
  • Custom data exports
  • SLA guarantees

Intentwise alternative: frequently asked questions

The honest answers to the questions sellers ask before switching.

For Amazon profit analytics, yes. Nova gives you a unit-level P&L with product-level ad spend, listing health and BSR in one cockpit. It does not replace Amazon DSP execution, AMC analysis or retail media outside Amazon, which are Intentwise's core products.
Intentwise does not publish a pricing page, so cost is a custom quote arranged through a demo. Nova is $29 per month for the base plan and $29 per additional Seller Central account, with a 14-day trial and no credit card.
No. Nova reports advertising spend at the product level inside the P&L, plus campaign, ad group and keyword data and Search Query Performance for your own ASINs. Bidding and campaign automation stay in your ads tool.
No. AMC is not part of Nova. If AMC audience analysis is central to your reporting, Intentwise covers it and Nova can sit underneath as the profit layer.
Yes. Nova MCP exposes the whole model to Claude, ChatGPT and Gemini, pre-computed so a question about margin or ad spend is answered in one low-token call instead of a raw data dump.
Yes. Portfolio workspaces consolidate up to 330+ Seller Central accounts with role-based access, per-client P&L views and scheduled exports.
Nova reconciles against Amazon Settlement Reports. Compare a completed settlement period line by line during the trial rather than taking the claim on trust.
Yes. 14 days, no credit card required.

Compare Nova and Intentwise on your own data

Start a 14-day free trial, no credit card. Keep your current tool running and switch only if the numbers earn it.

Try for Free