Ad spend and unit economics in one P&L, self-serve, from $49 a month.
Every row is checked against Intentwise's own public pages. Parity where it exists, and the rows where Intentwise is the better choice are marked as such.
| Capability | Intentwise | |
|---|---|---|
| MCP for AI assistantsTie | Nova MCP exposes the full model: P&L to the cent, PPC campaigns and keywords, SQP, listing health, BSR and inventory, pre-computed so Claude, ChatGPT or Gemini answer in one low-token call | AI Gateway (MCP) documented as part of the Foundation product, sold with the platform |
| Data refreshNova | Real-time sales; finance hourly, ad spend every two hours, inventory reports daily | Refresh cadence not documented publicly |
| Interface and daily UXNova | One cockpit: portfolio KPIs, SKU table, filters and the P&L in a single view | Separate Foundation, Intelligence and Optimize products |
| Support and feature requestsNova | Direct access to the team, a public roadmap sellers vote on, features shipped weekly | Enterprise SLA and analytics services offered, no public roadmap documented |
| Published entry priceNova | From $49/mo, 14-day trial, no card, extra Seller Central accounts $49 each | Pricing page carries no published rates; a demo and sales conversation set the quote |
| Profit depthNova | Unit-level P&L, 40+ fee types, refunds, removals and liquidations as their own lines | Profitability views documented at product level within Intelligence |
| Self-serve signupNova | Sign up, connect Amazon and see your P&L the same day | Demo and sales conversation required |
| Listing health monitoringNova | Listing Health Scanner flags buy box loss, suppressions and content gaps per ASIN | Not documented publicly |
| Warehouse and BI exportsTie | Scheduled exports to Sheets, Excel, BigQuery and Snowflake | Data Store and Data Pipelines built for warehouse delivery |
| Amazon DSP and AMCIntentwise | Not offered | Dedicated DSP product and Amazon Marketing Cloud analysis |
| Campaign bid managementIntentwise | Reporting only, no bidding | Optimize handles rules and bid automation |
| Retail media beyond AmazonIntentwise | Amazon only, 23 marketplaces | Walmart, Criteo, Instacart, TikTok and Target Roundel |
Connect your Amazon accounts, import your COGS and compare both tools on your own numbers. No credit card, cancel any time.
One data model behind the P&L, advertising, inventory and listing health, across all 23 Amazon marketplaces.
Run both tools in parallel during the trial. Nothing to uninstall, nothing to break.
OAuth into Seller Central and Amazon Ads. About 5 minutes per account. Reading is enabled by default; listing edits stay off unless a workspace owner enables them.
Upload your cost of goods as a CSV, once. Nova applies it across 24 months of backfilled history, period by period.
Keep Intentwise running while Nova backfills 24 months of history. Compare the numbers against a real settlement statement before you decide anything.
Not every seller needs to switch. These are the operating profiles where Nova pays for itself fast.
Multi-brand sellers
Multi-account operators
Operations-heavy sellers
Intentwise is a commerce intelligence platform for brands and agencies, built around advertising. Its Optimize product covers Amazon DSP, Walmart, Criteo, Instacart, TikTok and Target Roundel, Intelligence covers Amazon Marketing Cloud and Product 360, and Foundation provides a data store, data pipelines and an AI gateway. Pricing is quoted through sales.
Start a 14-day free trial, no credit card. Keep your current tool running and switch only if the numbers earn it.
731 key data points
Most accurate data model
Real-time sales
Lowest token consumption
Available across all AI assistants
Loved by Amazon sellers worldwide
Verified 5-star reviews on Trustpilot and Reddit.
Fantastic data share for Amazon agencies
“Nova has become a core part of how we run our Amazon agency. Data Share puts clean, structured Amazon data straight into our own stack, so we no longer maintain those pipelines ourselves. The hourly updates mean we spot changes during the day instead of managing accounts on yesterday's data.”
The P&L view captures everything Amazon-related
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
Exactly the kind of tool e-commerce needed
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
A great team to work with
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
Just go for it. You won't regret it
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
Nova is great
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
Replaced hours of reporting with one dashboard
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
Top notch customer support
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
A dependable solution for Amazon sellers
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
INA robust instrument with competitive pricing
“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
ESHighly recommended
“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
USNova has made tracking our Amazon profit easier
“Nova has made tracking our Amazon profit and performance so much easier. The near real-time data updates mean we're not stuck working off yesterday's numbers, and it's saved us a lot of manual spreadsheet work. Support has been quick and helpful whenever we've had questions.”
Mark Fleming
PTSophisticated tools, transparent data, and responsive support
“We partnered with Nova for our agency's performance reporting and it has been excellent. The platform is comprehensive and sophisticated without being overcomplicated, and we appreciate how accurate and transparent the underlying data sources are. Questions get answered quickly, even for custom requests.”
Daniel Richman
They talk about Nova
14-day trial • No credit card required • Cancel anytime
The honest answers to the questions sellers ask before switching.
