WOW Barcelona
Amazon and TikTok Shop for premium brands
2022
Founded
5
Offices across Spain, France and Switzerland
4
Working languages
8
Published client stories
What They Do
WOW Barcelona was founded in 2022 in Barcelona and is part of WITH Group, which was founded in 2015 by Branislav Peric and Olivier Philippe. It describes itself as an e-retail partner rather than an execution agency, working end to end from strategy and content through media, operations and performance.
Founder and CEO François Garcia previously founded X-PRIME, a digital agency later acquired by WPP and rebranded as MIRUM, where he was South-Europe CEO until 2020. Founder and COO Thomas Sagnier founded Hello Mountain Marketing and has worked on Amazon for over seven years.
On measurement, the agency says it focuses on incrementality and total business impact on Amazon rather than isolated ad KPIs.
The agency publishes client stories for brands including Airbus, Pierre Fabre, Teoxane and Berdoues. Several of them are Vendor Central cases: Berdoues came to WOW while on the Vendor model, which limited its control over prices and inventory, and Arthes had a Vendor account where advertising costs were eroding margin despite high sales.
WOW Barcelona has offices in Barcelona (headquarters), Hossegor, Paris, Geneva and Madrid. The team works in English, Spanish, French and Catalan.
Services
Amazon marketplace
Brand Registry, catalog, A+ Content, Brand Story, Brand Stores, Seller Central and Vendor Central operations.
Amazon Ads
Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP, with incrementality as the success measure.
TikTok Shop
Shoppable content, creator affiliation, Live Shopping, Shop Ads and Spark Ads.
WOW AI.STUDIO
AI-assisted content frameworks, scripts and masters validated with the brand then scaled.
International expansion
European and extra-European Amazon and TikTok Shop rollouts.
Amazon and TikTok Shop audit
Scorecard of marketplace execution and a TikTok Shop brand study before launch.
Adtech partnership
Continuous Amazon Ads optimisation with their adtech partner M19.
Systems integration
Amazon API to ERP and CRM pipelines built with their partner The Tech Nation, plus Shopify work.
Founder's Vision
In Europe, we may not have GAFA, but we do have brands that are admired all over the world.
François GarciaFounder and CEO, WOW Barcelona, WOW Barcelona
Notable Clients
Why We Included Them
A Nova client, and the only agency in our top ten whose directory card names Vendor Central. It runs both Seller Central and Vendor Central operations alongside TikTok Shop, and publishes Vendor Central turnaround stories for European brands.
Best For
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