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Amazon Premium A+ now default for all brand owners

May 22, 2026
6 min
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M

COO at Nova Analytics

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Max leads operations at Nova Analytics, helping Amazon sellers optimize their business performance through data-driven insights and strategic automation.

Quick Summary

  • •May 21, 2026: Brand owners confirmed Premium A+ Content is now enabled by default for every Brand Registered seller
  • •Amazon also added a per-module Quality Score that grades completeness, image fidelity and module variety
  • •EcomRanker first reported the default rollout on May 18; aNavigator confirmed the Quality Score notification on May 21
  • •Timing matters: Prime Day 2026 lands in June, leaving roughly four weeks to upgrade detail pages
  • •Action: re-template hero ASINs first, run a paired A/B test, track Quality Score weekly, lock the catalog by mid-June

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Frequently Asked Questions

Common questions about this topic

Amazon enabled Premium A+ Content by default for every Brand Registered seller and added a per-module Quality Score visible in A+ Content Manager. Brand owners confirmed both notifications were live on May 21, 2026, and EcomRanker had reported the default rollout on May 18, 2026.
Every Brand Registered seller. The previous $5M-plus sales gate and invite-only enrollment have been removed, so Premium modules like video carousels, interactive hotspots, comparison charts and full-width banners are available without extra cost.
A per-module grade Amazon now publishes inside A+ Content Manager. It scores completeness, image fidelity and module variety. Treat it as a soft ranking signal: replace low-resolution images, fill empty module slots and vary module types to lift the score.
Amazon confirmed in April 2026 that Prime Day returns in June rather than the usual July slot, with NBC News and The Verge corroborating the June window. That compresses the listing-prep window from roughly eight weeks to four, making the Premium A+ default rollout especially well-timed.
Audit your top 20 ASINs by trailing 90-day revenue, prioritise those still on Basic A+ or with low Quality Scores, brief your creative team on Premium-eligible modules, and run at least one paired A/B test through Manage Your Experiments to quantify the lift on your catalog before scaling.

Verified Sources

All information verified from official Amazon sources and trusted industry analysts as of publication date.

Deep Dive: Related Guides

For more comprehensive analysis on these topics:

→ Amazon A+ Content: 2026 guide, examples, templates

Amazon A+ Content explained for 2026: Standard vs Premium, module specs sellers get wrong, layout patterns that convert, and the per-SKU measurement that tells you whether the work paid back.

→ Amazon Prime Day 2026 Profit Playbook

Record revenue on Prime Day often hides margin compression. Here's how to select the right SKUs, set PPC guardrails, and calculate real profitability after the event.