FBA analytics and FBA software built for accuracy. Track true Amazon profits, analyze product performance per SKU, and grow your business with near real-time data you can trust.
Seller Central shows revenue. It doesn't show profit. Here's what gets missed.
Seller Central reports revenue, not profit. It doesn't deduct COGS, PPC spend, returns, or 30+ fee types. Your actual margin could be 15% lower than what you think.
Spreadsheets break every time Amazon changes fees. Referral rates, FBA costs, and storage surcharges shift quarterly. One missed update means every margin calculation is wrong.
Seller Central data updates once a day at best. By the time you spot a problem, you've already lost money. Real-time analytics catch margin erosion as it happens.
PPC spend is invisible in basic reports. A 25% ACoS means nothing when product margin is 22%. Every ad sale loses money, and most sellers never connect ad spend to unit economics.
From high-level profitability to SKU-level performance. Nova gives you the analytics dashboards Amazon doesn't.
True net margin per ASIN after all 40+ fee types, COGS, PPC, and returns.
21 marketplaces consolidated with automatic currency conversion.
Group products by brand, category, or custom segments for deeper analysis.
Referral, FBA, storage, returns, refund admin, and more. Automatically.
Ad spend connected to unit economics at the product level.
Daily, weekly, and monthly trends to spot margin erosion early.
40+
Every referral, FBA, storage, and return fee. Automatically.
99.8%
Verified against Amazon Settlement Reports.
23
All Amazon regions. Automatic currency conversion.
From zero to full profit visibility in 5 minutes. No spreadsheets. No manual data entry.
Link your Seller Central account through Amazon's official SP-API. Nova pulls your orders, fees, returns, and ad data automatically. Takes under 2 minutes.
Enter COGS, shipping costs, and custom expenses per SKU or in bulk. Nova combines these with Amazon's fees to calculate true margins across your catalog.
Your P&L dashboard updates in near real-time. See profit per product, per marketplace, per time period. Spot margin leaks before they drain your business.
Three approaches to FBA analytics. Only one gives you the full picture.
| Capability | Spreadsheet | Seller Central | Nova |
|---|---|---|---|
| True profit calculation | Manual formula | No | Automatic, per SKU |
| Fee types tracked | 5-10 (manual) | Basic reports only | 40+ (automatic) |
| Data refresh | Manual export | Once daily | Near real-time |
| PPC included in P&L | Separate sheet | No | Yes, automatic |
| COGS tracking | Manual entry | No | Yes, per SKU |
| Multi-marketplace | Separate files | One at a time | 21 marketplaces |
| Historical trends | Impractical | Limited | Daily/weekly/monthly |
| Product segmentation | Manual filters | No | Smart Tagging |
| Winners & Losers | Manual sorting | No | Automatic identification |
| Setup time | Hours | N/A | 5 minutes |
Connect your Seller Central account and get instant profit visibility across your entire catalog. No spreadsheets, no manual data entry. Start your 14-day free trial today.
Start Free TrialThey talk about Nova
Whether you're doing $10K or $10M a month, Nova scales with you.
Amazon FBA analytics software is a tool that collects, measures, and interprets data from your Amazon FBA business to help you make better decisions. It goes beyond Seller Central's basic reports by calculating true profitability at the product level, tracking every fee Amazon charges, and surfacing trends you'd otherwise miss in spreadsheets or manual reports.
Good FBA analytics software connects directly to Amazon's SP-API, pulls your sales, fees, returns, and ad spend data in near real-time, and presents it in dashboards you can actually act on. Instead of spending hours reconciling CSV exports, you get accurate margins per SKU, per marketplace, per day.
Nova takes this further by combining P&L tracking, product-level insights, Smart Tagging, and Winners & Losers identification into a single platform. For a consolidated view, pair FBA analytics with the seller dashboard or the profit tracker.
Verified 5-star reviews on Trustpilot and Reddit.
“The P&L view is the big one. It captures everything Amazon-related with the granularity to track down every unexpected expense, giving me a real profit statement I can run the business off of. No more guessing margins or waiting for end-of-month reconciliation.”
“The Nova team has built something truly special. The days of clunky Looker Studio dashboards are over. They are communicative and collaborative, and work hard to make the platform as helpful as possible for their users.”
“Nova is exactly the kind of tool the e-commerce industry has needed for a while. Fast-moving, responsive, and adding value to every Amazon business at every turn. The team is always open to hearing feedback and new ideas.”
“We had a great experience working with the Nova team. They were incredibly responsive, helpful and professional, and truly committed to improving the tool in ways that made it both simple and genuinely useful. It felt like they were invested in our success.”
“Nova keeps us up to date across all of our client accounts and provides a unique set of analytics. The data is live, which lets us make quick decisions faster than with other tools. The events feature is excellent for logging listing changes and running lift tests.”
“I manage multiple brands and Cockpit, P&L and Day-to-Day are now part of my daily workflow. What used to take hours across multiple tools I now see in one place. Antoine and Maxime are clearly building this with real seller challenges in mind, and they listen.”
“The team is genuinely responsive; they actually listen to concerns and implement suggestions into the tool, which is a big part of what makes it so powerful. The UI is clean and managing multiple accounts across marketplaces finally feels organized.”
“We use Nova to manage and analyze our Amazon marketplace data across multiple accounts and regions. Clean interface, useful business insights, and strong visibility into KPIs. Support is proactive and continuous improvements keep landing. Highly recommended.”
Ashish Chaudhary
🇮🇳“After a couple of months on Nova, the platform delivers outstanding value. As an agency managing a diverse portfolio of sellers, Nova made onboarding and overseeing multiple merchant accounts effortless. The data centralization streamlined our day-to-day.”
Pavel Zadorozhnyi
🇪🇸“Running an agency that manages a large portfolio of Amazon brands, what we value most is the people. Nova has been a real partner from day one, adapting to how we work. Multi-store management sits in one clean place and the team actually listens to feedback.”
Nimrod
🇺🇸Start free. Scale when you're ready.
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Unlimited accounts. Dedicated support.
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Centralized dashboard for all your Amazon seller metrics
Manage your entire FBA business from one unified dashboard
Join 3,000+ Amazon sellers who trust Nova for accurate, near real-time FBA analytics. Connect in 5 minutes, see your true margins today.
