Amazon Posts Click-Through Rate
Essential Amazon seller metric for growth
Clicks to product pages / Total impressions * 100.
Data Source
Amazon Posts Analytics
Update Frequency
Daily
Measurement Units
Percent
Available at: Brand, Post
Amazon Posts Click-Through Rate is measured in Percent and reported through Amazon Posts Analytics. Data is typically updated daily.
Note:
CTR typically 0.5-2% for Amazon Posts. Strong CTR indicates compelling content driving consideration. Tag products in posts for direct shopping.
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Compare Amazon Posts Click-Through Rate with
Related KPIs
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
Share of orders from customers who haven't purchased from your brand in past 12 months.
Orders from repeat customers / total orders.
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