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Growth
Sales Performance
Average Selling Price (ASP)
Essential Amazon seller metric for growth
What is Average Selling Price (ASP)?
Product Sales / Units Sold.
Data Source
Business Reports (calculated)
Update Frequency
Daily
Measurement Units
Currency
Available at: Account, ASIN, Parent ASIN
Where to Find Average Selling Price (ASP)
Average Selling Price (ASP) is measured in Currency and reported through Business Reports (calculated). Data is typically updated daily.
Note:
Blended ASP across all variants.
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Compare Average Selling Price (ASP) with
Benchmarks in growth
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Number of unique visits to a product detail page.
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Page Views
Total page views to a product detail page.
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Unit Session Percentage (Conversion Rate)
Ordered units divided by sessions.
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Buy Box % (BB Ownership)
Percentage of page views where your offer held the Buy Box.
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Add-to-Cart Rate
Adds to cart divided by page views.
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Detail Page View Rate
Detail page views / impressions from ads.
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