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Growth
Search Performance
Click Share (SQP)
Essential Amazon seller metric for growth
What is Click Share (SQP)?
Your share of total clicks for a search query.
Data Source
Search Query Performance
Update Frequency
Weekly
Measurement Units
Percent
Available at: ASIN, Brand, Query
Where to Find Click Share (SQP)
Click Share (SQP) is measured in Percent and reported through Search Query Performance. Data is typically updated weekly.
Note:
Clicks attributed to your brand / total clicks for query.
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Compare Click Share (SQP) with
Benchmarks in growth
Related KPIs
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Sessions
Number of unique visits to a product detail page.
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Page Views
Total page views to a product detail page.
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Unit Session Percentage (Conversion Rate)
Ordered units divided by sessions.
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Buy Box % (BB Ownership)
Percentage of page views where your offer held the Buy Box.
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Add-to-Cart Rate
Adds to cart divided by page views.
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Detail Page View Rate
Detail page views / impressions from ads.
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