Conversion Share (SQP)
Essential Amazon seller metric for growth
Your share of total conversions for a search query.
Data Source
Search Query Performance
Update Frequency
Weekly
Measurement Units
Percent
Available at: ASIN, Brand, Query
Conversion Share (SQP) is measured in Percent and reported through Search Query Performance. Data is typically updated weekly.
Note:
Conversions attributed to your brand / total conversions for query.
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Compare Conversion Share (SQP) with
Benchmarks in growth
Related KPIs
Number of unique visits to a product detail page.
Total page views to a product detail page.
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
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