Conversion Share (SQP)

Essential Amazon seller metric for growth

What is Conversion Share (SQP)?

Your share of total conversions for a search query.

Data Source

Search Query Performance

Update Frequency

Weekly

Measurement Units

Percent

Available at: ASIN, Brand, Query

Where to Find Conversion Share (SQP)

Conversion Share (SQP) is measured in Percent and reported through Search Query Performance. Data is typically updated weekly.

Note:

Conversions attributed to your brand / total conversions for query. Purchase share against click share is the core comparison in Nova's SQP view.

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See if Nova can deliver Conversion Share (SQP) for your business.

Free Tools

Compare Conversion Share (SQP) with

Ordered units divided by sessions.

Percentage of page views where your offer held the Buy Box.

Adds to cart divided by page views.

Detail page views / impressions from ads.

Share of orders from customers who haven't purchased from your brand in past 12 months.

Orders from repeat customers / total orders.

Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.