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Growth
Search Performance
Keyword Indexation Status
Essential Amazon seller metric for growth
What is Keyword Indexation Status?
Whether ASIN is indexed for a given keyword.
Data Source
Catalog/Search index tests
Update Frequency
Weekly
Measurement Units
Boolean
Available at: ASIN, Keyword
Where to Find Keyword Indexation Status
Keyword Indexation Status is measured in Boolean and reported through Catalog/Search index tests. Data is typically updated weekly.
Note:
Check via catalog search tests or tools.
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Compare Keyword Indexation Status with
Benchmarks in growth
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Number of unique visits to a product detail page.
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Total page views to a product detail page.
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Unit Session Percentage (Conversion Rate)
Ordered units divided by sessions.
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Buy Box % (BB Ownership)
Percentage of page views where your offer held the Buy Box.
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Add-to-Cart Rate
Adds to cart divided by page views.
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Detail Page View Rate
Detail page views / impressions from ads.
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