Product Video View Rate
Essential Amazon seller metric for growth
Percentage of product page sessions where video is viewed.
Data Source
Brand Analytics / Video Reports
Update Frequency
Weekly
Measurement Units
Percent
Available at: ASIN
Product Video View Rate is measured in Percent and reported through Brand Analytics / Video Reports. Data is typically updated weekly.
Note:
Sessions with video views / Total sessions * 100. Video improves conversion by 3-10%. Amazon allows up to 9 videos per listing (1 main + 8 additional).
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Compare Product Video View Rate with
Related KPIs
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
Share of orders from customers who haven't purchased from your brand in past 12 months.
Orders from repeat customers / total orders.
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