Product Video View Rate
Essential Amazon seller metric for growth
Percentage of product page sessions where video is viewed.
Data Source
Brand Analytics / Video Reports
Update Frequency
Weekly
Measurement Units
Percent
Available at: ASIN
Product Video View Rate is measured in Percent and reported through Brand Analytics / Video Reports. Data is typically updated weekly.
Note:
Sessions with video views / Total sessions * 100. Video improves conversion by 3-10%. Amazon allows up to 9 videos per listing (1 main + 8 additional).
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Related KPIs
Number of unique visits to a product detail page.
Total page views to a product detail page.
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
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