Search Query Volume
Essential Amazon seller metric for growth
Estimated search volume for a query.
Data Source
Search Query Performance (Brand Analytics)
Update Frequency
Weekly
Measurement Units
Index per Volume
Available at: Query
Search Query Volume is measured in Index per Volume and reported through Search Query Performance (Brand Analytics). Data is typically updated weekly.
Note:
SQP gives impressions share and clicks share; exact volume is indexed. Query volume only becomes actionable next to your own share of it, which is what the SQP keyword breakdown shows.
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Compare Search Query Volume with
Related KPIs
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
Share of orders from customers who haven't purchased from your brand in past 12 months.
Orders from repeat customers / total orders.
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