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Growth
Sales Performance
Seasonal Index
Essential Amazon seller metric for growth
What is Seasonal Index?
Current period sales vs. average period sales.
Data Source
Internal calculation
Update Frequency
Weekly
Measurement Units
Index
Available at: ASIN, Category
Where to Find Seasonal Index
Seasonal Index is measured in Index and reported through Internal calculation. Data is typically updated weekly.
Note:
1.0 = average; >1.0 = above average seasonality.
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Number of unique visits to a product detail page.
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Page Views
Total page views to a product detail page.
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Unit Session Percentage (Conversion Rate)
Ordered units divided by sessions.
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Buy Box % (BB Ownership)
Percentage of page views where your offer held the Buy Box.
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Add-to-Cart Rate
Adds to cart divided by page views.
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Detail Page View Rate
Detail page views / impressions from ads.
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