Seasonal Index
Essential Amazon seller metric for growth
Current period sales vs. average period sales.
Data Source
Internal calculation
Update Frequency
Weekly
Measurement Units
Index
Available at: ASIN, Category
Seasonal Index is measured in Index and reported through Internal calculation. Data is typically updated weekly.
Note:
1.0 = average; >1.0 = above average seasonality. Season-over-season rank behaviour shows up in a rank history chart before it shows up in revenue.
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- Custom data solutions
- Tailored analytics setup
- Data availability check
Compare Seasonal Index with
Related KPIs
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
Share of orders from customers who haven't purchased from your brand in past 12 months.
Orders from repeat customers / total orders.
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