Sessions
Essential Amazon seller metric for growth
Number of unique visits to a product detail page.
Data Source
Business Reports > Detail Page Sales and Traffic by ASIN
Update Frequency
Daily
Measurement Units
Sessions
Available at: Account, ASIN, Parent ASIN
Sessions is measured in Sessions and reported through Business Reports > Detail Page Sales and Traffic by ASIN. Data is typically updated daily.
Note:
Unique visits; not pageviews. Often called 'Sessions' or 'DPV Sessions'.
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Compare Sessions with
Related KPIs
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
Share of orders from customers who haven't purchased from your brand in past 12 months.
Orders from repeat customers / total orders.
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