Sessions
Essential Amazon seller metric for growth
Number of unique visits to a product detail page.
Data Source
Business Reports > Detail Page Sales and Traffic by ASIN
Update Frequency
Daily
Measurement Units
Sessions
Available at: Account, ASIN, Parent ASIN
Sessions is measured in Sessions and reported through Business Reports > Detail Page Sales and Traffic by ASIN. Data is typically updated daily.
Note:
Unique visits; not pageviews. Often called 'Sessions' or 'DPV Sessions'.
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Related KPIs
Total page views to a product detail page.
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
Whether SKU is eligible and % of orders via Subscribe & Save.
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