S&S Churn Rate
Essential Amazon seller metric for growth
Percentage of Subscribe & Save subscriptions cancelled per month.
Data Source
Subscribe & Save Reports
Update Frequency
Monthly
Measurement Units
Percent
Available at: ASIN, SKU, Account
S&S Churn Rate is measured in Percent and reported through Subscribe & Save Reports. Data is typically updated monthly.
Note:
Cancelled subscriptions / Total active subscriptions * 100. Industry benchmark: 5-15% monthly.
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Compare S&S Churn Rate with
Related KPIs
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
Share of orders from customers who haven't purchased from your brand in past 12 months.
Orders from repeat customers / total orders.
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