S&S First-Order to Subscription Rate
Essential Amazon seller metric for growth
Percentage of first-time purchases that convert to Subscribe & Save subscriptions.
Data Source
Subscribe & Save + Internal Analytics
Update Frequency
Monthly
Measurement Units
Percent
Available at: ASIN, SKU
S&S First-Order to Subscription Rate is measured in Percent and reported through Subscribe & Save + Internal Analytics. Data is typically updated monthly.
Note:
New S&S subscriptions / First-time purchases * 100. Benchmark: 8-20% for consumables.
- Expert consultation
- Custom data solutions
- Tailored analytics setup
- Data availability check
Related KPIs
Number of unique visits to a product detail page.
Total page views to a product detail page.
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
Interested in This Metric?
Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.