S&S First-Order to Subscription Rate
Essential Amazon seller metric for growth
Percentage of first-time purchases that convert to Subscribe & Save subscriptions.
Data Source
Subscribe & Save + Internal Analytics
Update Frequency
Monthly
Measurement Units
Percent
Available at: ASIN, SKU
S&S First-Order to Subscription Rate is measured in Percent and reported through Subscribe & Save + Internal Analytics. Data is typically updated monthly.
Note:
New S&S subscriptions / First-time purchases * 100. Benchmark: 8-20% for consumables.
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Compare S&S First-Order to Subscription Rate with
Related KPIs
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
Share of orders from customers who haven't purchased from your brand in past 12 months.
Orders from repeat customers / total orders.
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