S&S Lifetime Value (LTV)
Essential Amazon seller metric for growth
Average total revenue generated per Subscribe & Save subscriber over their lifecycle.
Data Source
Subscribe & Save + Internal Analytics
Update Frequency
Monthly
Measurement Units
Currency
Available at: ASIN, Brand
S&S Lifetime Value (LTV) is measured in Currency and reported through Subscribe & Save + Internal Analytics. Data is typically updated monthly.
Note:
Average Order Value × Purchase Frequency × Average Customer Lifespan. Higher LTV justifies acquisition costs.
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Compare S&S Lifetime Value (LTV) with
Related KPIs
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
Share of orders from customers who haven't purchased from your brand in past 12 months.
Orders from repeat customers / total orders.
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