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Growth
Subscription & Retention

S&S Lifetime Value (LTV)

Essential Amazon seller metric for growth

What is S&S Lifetime Value (LTV)?

Average total revenue generated per Subscribe & Save subscriber over their lifecycle.

Data Source

Subscribe & Save + Internal Analytics

Update Frequency

Monthly

Measurement Units

Currency

Available at: ASIN, Brand

Where to Find S&S Lifetime Value (LTV)

S&S Lifetime Value (LTV) is measured in Currency and reported through Subscribe & Save + Internal Analytics. Data is typically updated monthly.

Note:

Average Order Value × Purchase Frequency × Average Customer Lifespan. Higher LTV justifies acquisition costs.

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