S&S Reactivation Rate
Essential Amazon seller metric for growth
Percentage of cancelled Subscribe & Save subscriptions that are reactivated.
Data Source
Subscribe & Save Reports
Update Frequency
Monthly
Measurement Units
Percent
Available at: ASIN, Account
S&S Reactivation Rate is measured in Percent and reported through Subscribe & Save Reports. Data is typically updated monthly.
Note:
Reactivated subscriptions / Total cancelled subscriptions * 100. Target win-back campaigns at cancelled subscribers.
- Expert consultation
- Custom data solutions
- Tailored analytics setup
- Data availability check
Compare S&S Reactivation Rate with
Related KPIs
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
Share of orders from customers who haven't purchased from your brand in past 12 months.
Orders from repeat customers / total orders.
Interested in This Metric?
Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.