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Growth
Subscription & Retention

S&S Reactivation Rate

Essential Amazon seller metric for growth

What is S&S Reactivation Rate?

Percentage of cancelled Subscribe & Save subscriptions that are reactivated.

Data Source

Subscribe & Save Reports

Update Frequency

Monthly

Measurement Units

Percent

Available at: ASIN, Account

Where to Find S&S Reactivation Rate

S&S Reactivation Rate is measured in Percent and reported through Subscribe & Save Reports. Data is typically updated monthly.

Note:

Reactivated subscriptions / Total cancelled subscriptions * 100. Target win-back campaigns at cancelled subscribers.

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