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Growth
Sales Performance
Units per Order
Essential Amazon seller metric for growth
What is Units per Order?
Average units per order.
Data Source
Business Reports (calculated)
Update Frequency
Daily
Measurement Units
Units/Order
Available at: Account, ASIN, Parent ASIN
Where to Find Units per Order
Units per Order is measured in Units/Order and reported through Business Reports (calculated). Data is typically updated daily.
Note:
Units Ordered / Orders.
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Related KPIs
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Sessions
Number of unique visits to a product detail page.
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Page Views
Total page views to a product detail page.
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Unit Session Percentage (Conversion Rate)
Ordered units divided by sessions.
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Buy Box % (BB Ownership)
Percentage of page views where your offer held the Buy Box.
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Add-to-Cart Rate
Adds to cart divided by page views.
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Detail Page View Rate
Detail page views / impressions from ads.
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