Units per Order
Essential Amazon seller metric for growth
Average units per order.
Data Source
Business Reports (calculated)
Update Frequency
Daily
Measurement Units
Units/Order
Available at: Account, ASIN, Parent ASIN
Units per Order is measured in Units/Order and reported through Business Reports (calculated). Data is typically updated daily.
Note:
Units Ordered / Orders.
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Compare Units per Order with
Related KPIs
Ordered units divided by sessions.
Percentage of page views where your offer held the Buy Box.
Adds to cart divided by page views.
Detail page views / impressions from ads.
Share of orders from customers who haven't purchased from your brand in past 12 months.
Orders from repeat customers / total orders.
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