Units Sold

Essential Amazon seller metric for growth

What is Units Sold?

Net units sold (after cancellations and returns).

Data Source

Business Reports

Update Frequency

Daily

Measurement Units

Units

Available at: Account, ASIN, Parent ASIN

Where to Find Units Sold

Units Sold is measured in Units and reported through Business Reports. Data is typically updated daily.

Note:

Net of cancellations; primary sales metric.

Need This Data?

See if Nova can deliver Units Sold for your business.

Free Tools

Compare Units Sold with

Ordered units divided by sessions.

Percentage of page views where your offer held the Buy Box.

Adds to cart divided by page views.

Detail page views / impressions from ads.

Share of orders from customers who haven't purchased from your brand in past 12 months.

Orders from repeat customers / total orders.

Our team can help you understand which Amazon metrics Nova can deliver for your specific business needs.