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Profit-first Prime Day analytics

Know your Prime Day profit, down to the cent, per SKU

Nova tracks net profit on every Amazon order across your full portfolio. 40+ fee types mapped, ad spend included, year-over-year compare built in. Run the Prime Day recap once, ship the deck the same day.

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Rated 4.6/5 onTrustpilot
Nova Cockpit: Prime Days 2026 vs 2025 vs 2024 Smart Dates tiles with SKU-level table showing net sales, ACOS, TACoS, net profit and inventory days per ASIN

Net sales lied to you. Prime Day profit tells the truth.

Three things kill most Prime Day recaps in Sheets.

01

Top-line up, margin down

Deal fees, coupons and ad spend can flip a winner into a loss. You need profit per SKU, not net sales.

02

Portfolio averages hide the losers

Totals smooth over the SKUs that bled. The per-ASIN profit table is the only honest recap.

03

Year-over-year is a mess in Sheets

Prime Day windows shift. Nova aligns them automatically so the compare is clean.

The 6 questions every Prime Day debrief must answer

Walk through them once in Nova and your Prime Day profit recap deck writes itself.

Which SKUs made money, which sold at a loss?

What did each event truly cost, fees + ads + coupons?

Did TACoS get worse on your top promoted ASINs?

Did Prime Day beat last year on profit, not just sales?

Which SKUs ran out before the event ended?

Did the event cannibalize the surrounding 4 weeks?

The most powerful profit cockpit on Amazon, pointed at Prime Day

Per-SKU net profit, daily pacing and inventory burn, all on the same window.

Nova Profit and Loss dashboard with per-SKU net profit including Amazon deal fees, coupons and PPC spend
Nova Day-to-Day dashboard tracking Amazon sales, units, ad spend and profit across the Prime Day window
Nova FBA inventory dashboard showing days of cover and burn rate per SKU during Prime Day

$0.01

Profit precision

Per-SKU net profit, every order

40+

Fee types

Deal fees, coupons, PPC, FBA, referral

21

Marketplaces

One recap across every Amazon region

YoY

Auto-aligned

2026 vs 2025 vs 2024 in one click

How it works

From Seller Central connect to a finished Prime Day recap in under 10 minutes.

1

Connect Seller Central + Ads

Link your account through Amazon SP-API and Ads API in under 5 minutes. Nova pulls historical Prime Day windows back to 2024 automatically.

2

Compare years in one click

Pick the year. Nova aligns the windows so the compare is clean. No date math.

3

Drill from total to SKU

Read the profit tile first. Drill into the SKU table to find the winners that paid for the event and the losers that didn't.

Simple, transparent pricing

Start free. Scale when you're ready.

14-day free trial • No credit card required • Cancel anytime

Sellers & Brand Owners

Full analytics. All marketplaces.

Starting at$29/month
Start 14-day free trial
  • Profit & loss analytics
  • PPC Analytics
  • Custom breakdowns
  • Buy Box %
  • BSR Tracker
  • Returns Analytics
  • Consolidated Data Exports
  • Priority support
Enterprise & Agency

Unlimited accounts. Dedicated support.

Custom
  • Unlimited orders
  • Unlimited accounts
  • Unlimited team seats
  • Advanced User Management System
  • Client-first view
  • Dedicated account manager
  • Custom data exports
  • SLA guarantees

Frequently Asked Questions

Find answers to common questions about our platform

Prime Day analytics is the post-event review of how your catalog performed during Amazon Prime Day and Prime Big Deal Days. The honest version covers net profit per SKU (deal fees, coupons, PPC, FBA and referral fees included), not just net sales, with a clean compare to prior events on the same window length.
Down to the cent, per SKU, per order. Nova maps 40+ Amazon fee types per order, including Prime Day deal fees, coupon costs and PPC spend. Year-over-year compare is auto-aligned so the windows match even when the event length changes.
Yes. Every metric (net sales, units, orders, ACOS, TACoS, net profit, refunds) is available per ASIN. Rank winners and losers, filter by brand, category or marketplace, and export the table.
Yes. Compare the event window to the 4 weeks before and after to see whether Prime Day pulled sales forward, added incremental units, or both.
Net profit per ASIN, TACoS movement, ACOS lift on heavily promoted SKUs, refund rate vs baseline, and units sold per inventory unit available. Net sales alone is misleading once deal fees and ad spend are in.
Yes. Nova tracks both summer Prime Day and the October Prime Big Deal Days, with year-over-year compare across both.
All 21 supported Amazon marketplaces. One Prime Day review across US, UK, DE, FR, IT, ES, JP and every other Nova-supported region, from one dashboard.
Yes. Save the view, export the table, or share read-only access. Agencies use the same workflow to deliver a Prime Day recap to each client portfolio.
No. Nova connects directly to Amazon SP-API and Ads API, so PPC spend, ACOS and TACoS are already in the same view as net sales and profit.
Plans start at $29/mo with a 14-day free trial, no card required. Enterprise and agency plans are custom, available on a demo call.

Keep reading on Prime Day

The playbook, the records, and the basket-size story behind Prime Day 2026.

Playbook

Amazon Prime Day 2026 Profit Playbook

40% of sellers lose money on Prime Day. SKU selection by margin, PPC guardrails, and post-event recap math.

Read
News

Adobe: Prime Day 2026 Day 1 sets U.S. record at $8.3B

Adobe Analytics pegged Day 1 at $8.3B, +5.3% YoY. Read alongside Numerator's basket data for the full story.

Read
News

Numerator: Prime Day 2026 AOV drops to $46.89

Average order value fell from $57.12 to $46.89. What that means for PPC bid caps and bundle allocation.

Read

Related solutions

Explore other tools that complement your Amazon selling strategy

01

Amazon Profit Tracker

Track profit trends over time across your entire portfolio

02

Amazon PPC Analytics Tool

Analyze PPC spend, ACoS, and advertising ROI at the product level

03

Amazon Sales Tracker

Track daily, weekly, and monthly sales across all marketplaces

04

Product Performance Tracker

Track every product's sales, margins, and ranking over time

Trusted by Amazon sellers and agencies running 8 and 9-figure catalogs across 21 marketplaces.

See your Prime Day profit, to the cent, in 5 minutes

14-day free trial. No card. Connect Seller Central and Nova rebuilds your last Prime Day in minutes.

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